Since April 2024, customers of 86 Passion Beauté perfumeries can discover 7 face and body care brands from the collective, in a dedicated space "La French Beauty, the committed beauty colocation":
- Absolution - Botany, Science and Consciousness
- Blancrème - Natural and gourmet care from Normandy
- Cultiv - The power of French cultures for your skin
- Huygens - Advanced Botany. High-performance formulas from plants
- Les Poulettes - Playful and chic French brand of certified organic facial care products
- Minimalist - Minimum ingredients for maximum effectiveness!
- Monsieur Barbier - The French male grooming expert
This exclusive partnership will be reinforced by specific events and actions to promote the brands of this label synonymous with commitment, innovation, entrepreneurship... and Made in France!
"Passion Beauté and French Beauty share many common values; entrepreneurship, the economic model (both participatory with the cooperative on one side for Passion Beauté and the colocation on the other for French Beauty), agility, customer proximity, companies on a human scale, the position of challengers, etc. With such close DNA and the commitment of all our respective teams, all the ingredients are there for this strategic partnership to be a real success"
Jean-François Morinaux, General Manager of Passion Beauté
"This partnership fits perfectly with the mission of La French Beauty, born from the union of forces of 50 beauty entrepreneurs to promote the new French beauty. With a strong entrepreneurial culture and a desire to differentiate itself, in cities where selective perfumery still plays an important role as a prescriber, Passion Beauté is the ideal partner to promote the distribution of our brands as close as possible to consumers."
Sébastien Guerra, co-founder of Huygens & initiator of the La French Beauty collective
