Launched in May 2023 with the opening, in the heart of Paris, of the first concept store dedicated to committed French beauty, our collective now brings together more than 60 emerging brands, which it aims to promote, in France and abroad.
It all starts at 24 rue du Temple in the trendy Marais district, transformed into a beauty concept store for the finest emerging French brands of face, body and hair care, perfume, makeup and nutricosmetics, sharing the same values, particularly around responsible formulations, respectful of the skin as well as the environment.
A committed beauty flatshare. With all these young, independent, green, made in France, innovative brands, the cream of French cosmetics and well-being are investing in this chic and unique setting, managed "flatshare style" with the personal involvement of all the founders of the brands.
Beauty - Equality - Naturalness. A new store format designed as a real meeting place between customers and these companies that are shaking things up. A place of experience par excellence, La French Beauty vibrates every week to the rhythm of animations and events that follow one another without being alike: treatments, tastings, meetings with the founders, talks with players in the sector...
Eighteen months after its birth, the collective having in the meantime launched an online store , a beauty box , a pop-up in Lyon and a partnership with a national perfume brand, is expanding and moving to the Montorgueil district, at 27 rue Léopold Bellan, where the rest of the adventure will be written with a store, an events studio and an institute.
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